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In the field of marketing, sustainability is also a trend. Agri-food products become sustainable as soon as their sourcing or processing is part of an approach of economic circularity and sustainability. Food waste is one of the major challenges of our century: all too often, demand does not meet supply.
Giving a second life to products is a strategy to counter the linear economy and boost the sustainability of our consumer system! Start-ups from all over the world have decided to tackle this issue and offer us attractive nutritional and tasty products.
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