On January 10th, FHCOM and Nutrikéo organized for Charal a #MeatLab, gathering scientists and professionals from consumer trends and moderated by Grégory Dubourg. After flexitarism, France’s leading meat brand, this second edition focuses on the influence of gender on food consumption habits. Are our food choices dependent on our gender?
In general: does the plate have a gender?
Does the diet have a gender? The answer is yes.
The Kantar Worldpanel study confirms that men’s and women’s consumption habits are different. There are many “gender stereotypes“. Fresh vegetables are a little more common on women’s plates than men’s. On the other hand, they consume more cheese, bread, fresh meat and deli meats.
Regardless of sex, the French consume animal protein daily, on average almost once a day (frequency of 6.4 to 6.5 per week).
However, in detail differences exist. Some animal proteins such as white ham, veal, fish, eggs and fresh poultry are more feminine. In addition, differences are observed on the same meat as beef. Skewers, chopped or carpaccio will be consumed by women, while tartar and entrecote will be consumed mainly by men.
These gender differences are slightly more visible according to age groups and family situation. For example, the difference is greater for single people than for families. This may be due to the fact that we as a family share the same dish. Similarly, there is a greater difference in meat consumption between men and women than between 35 and 49 years old among the Millennials.
Food choice motivations vary little by gender. Although, the demand for healthy/dietrical is more prevalent in women than in men.
Origin of the phenomenon
Our experts have shown through scientific, physiological, sociological and psychological approaches the differentiating determinants between men and women.