A few months ago, a new logo was introduced on food packaging. Increasingly used by manufacturers, this logo aims to help consumers recognize which products are suitable for their children from 0 to 36 months.
A survey conducted to raise the issue
An OptionWay survey was conducted with a representative sample of 1003 parents of children aged 0-3 years to highlight the difficulties that parents may face. Thus, 70% of respondents have doubts about foods picked up in other departments than babyfood department. More broadly, 93% of parents surveyed said they have difficulty feeding their children up to 3 years of age.
A new standard to highlight products suitable for infant nutrition
In order to address this issue, the French Standards Association (Afnor) has developed a new standard “NF V90-001”. Based on voluntary work, this standard is not mandatory and is applied through a logo. It represents a drawing of a baby with a white outline on a blue background and the words “intended for the feeding of the very young child”. This symbol may only be affixed to packaging of products that have been previously subjected to strict baby food regulations.
In addition to this benchmark, a website has been launched by the SFAE (French Children’s Food Sector) to gather a wide range of nutritional information. Validated by the Ministry of Health, it is a true guide to good practices. The website address available under the logo is easily accessible to answer parents’ difficulties or questions.
Read our other erticles about infant nutrition.