Tasty Pet: the premium organic kibble factory

While #healthyfood and others #eatclean are waging a merciless war with Instagram posts among humans, there is no escape from the phenomenon of anthropomorphism suffered by our feline and canine friends. In fact, Nielsen revealed that almost a third of animal owners did not want to see GMO feed in their animals’ diets¹.

I eat vegan, so will my pet!

Many petfood companies have seized the opportunity and adapted their recipes to the expectations of secondary consumers, namely the owners themselves. Even if they are not the first to be affected by the assimilation of this or that kibble, they are the ones who pay the bill!

We have seen a multitude of new brands flourish with more natural communications and ingredients to match the human trend. Beyond (Purina), Acana & Orijen (Champions Petfood), Entoma Petfood, Nutro (Mars) are among the newcomers.

Handmade croquettes and snacks 100% organic, without additives or preservatives

This is how Tasty Pet, an actor in the Italian petfood industry, entered the healthy food for dogs’ segment. With its 100% organic snacks, biscuits and semi-wet kibbles, the company is positioning in the niche of good food but above all in the premium segment.

Healthy Organic – Mono Protein – Gluten-free and vegetarian recipes that look like simmered dishes for humans: Spelt flour, egg white, 10% beef meat, lard, egg yolk, extra virgin olive oil, barley malt, red turnip, chickpea flour, peas, sunflower lecithin; sodium bicarbonate.
From trendy ingredients to a short list
Sleek, minimalist and gourmet packaging
Prices more than premium: at 3.90€ per 100 grams (snacks) & 19.90€ per 1.25 kg (food), you need to have your heart – and your wallet – well attached.
An online distribution
Seasonal launches (ref. Halloween pumpkin)
Package formats to vary the pleasures

All the ingredients are in place to make Tasty Pet a must for high-end petfood. The next step for the brand: variations according to the breed or age of the dog? Cat products?