Communication Foodtech

SnapPress – our crush ad!

Written by Laura

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Foodtech has already proven itself a fundamental trend in food, and it is not over yet! Newbie in digital communication, SnapPress, is partnering with some of the biggest names in the food industry.

The concept? Augmented reality applied to Danone, Fleury Michon , or The Laughing Cow packagings. With the help of the SnapPress application, the consumer “snaps” his packaging to see a real “3D world” appear before his eyes. A digital solution that modernizes rather classic packs and allows interaction with the consumer.


About the author



Consultante-Chef de Projet chez Nutrikéo.
Mes domaines de prédilection : nutraceutique, marketing agroalimentaire, alimentation durable, innovations en alimentation...

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