Read this article in Français
Foodtech has already proven itself a fundamental trend in food, and it is not over yet! Newbie in digital communication, SnapPress, is partnering with some of the biggest names in the food industry.
The concept? Augmented reality applied to Danone, Fleury Michon , or The Laughing Cow packagings. With the help of the SnapPress application, the consumer “snaps” his packaging to see a real “3D world” appear before his eyes. A digital solution that modernizes rather classic packs and allows interaction with the consumer.