Biocoop, leader in the distribution of organic products with a 33% market share, is constantly renewing itself. After unveiling its new brand platform in September, the brand has also attracted the attention of our editors with a touching communication campaign.
A brand platform that goes back to the very essence of Biocoop
[Translation : organic brings us together]
Two strong symbols to remember for this new visual identity:
– The outstretched hand, as a sign of solidarity
– The young growth, as a symbol of life and the future
All this with new colours and typographies, for a successful result.
A communication campaign that makes its mark on people’s minds
We fell under the spell of this advertising spot broadcast over the past few days: soundtrack, speech that recalls Biocoop’s convictions and commitments, the elements are carefully chosen. And the result would almost make us shiver! This will reassure Biocoop regulars and attract new consumers.
https://www.youtube.com/watch?v=zKXai4mizfA
The broadcast of this TV spot is accompanied by a poster campaign on the same theme, following the same pattern: Biocoop commitments with a backdrop of simple and effective visuals.
[Our organic food brings together those who just want to reach out to apples.
If, like us, you think that you should favour local products, welcome to Biocoop.]
[Our organic food brings together those who think water without plastic bottles is obvious.
If, like us, you prefer water without plastic bottles to preserve the planet, welcome to Biocoop]