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Our crush ad: Biocoop

Biocoop, leader in the distribution of organic products with a 33% market share, is constantly renewing itself. After unveiling its new brand platform in September, the brand has also attracted the attention of our editors with a touching communication campaign.

 

A brand platform that goes back to the very essence of Biocoop

Biocoop logo [Translation : organic brings us together]

Two strong symbols to remember for this new visual identity:

– The outstretched hand, as a sign of solidarity

– The young growth, as a symbol of life and the future

All this with new colours and typographies, for a successful result.

A communication campaign that makes its mark on people’s minds

We fell under the spell of this advertising spot broadcast over the past few days: soundtrack, speech that recalls Biocoop’s convictions and commitments, the elements are carefully chosen. And the result would almost make us shiver! This will reassure Biocoop regulars and attract new consumers.

https://www.youtube.com/watch?v=zKXai4mizfA

The broadcast of this TV spot is accompanied by a poster campaign on the same theme, following the same pattern: Biocoop commitments with a backdrop of simple and effective visuals.

Biocoop

[Our organic food brings together those who just want to reach out to apples.
If, like us, you think that you should favour local products, welcome to Biocoop.]

Biocoop nouvelle identité

[Our organic food brings together those who think water without plastic bottles is obvious.
If, like us, you prefer water without plastic bottles to preserve the planet, welcome to Biocoop]

 

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