Copmed launched a new product, Endomenat®, positioned (on-pack) on female comfort during menstrual cycle. But if we dig a little deeper, we understand that this food supplement is positioned on endometriosis. An original positioning, therefore, which completes an already very wide range of products.
An original positioning
Endomenat® is a product with on-pack claims focused on disorders related to menstrual cycles and associated pain. But the name of the product and its composition leave no doubt: this product is intended for women suffering from endometriosis. As there are no endometriosis claims, the choice of a product with claims focused on menstrual cycle is relevant. An innovative positioning for Copmed Laboratories and in the spirit of the times: natural solutions (or even solutions at all) are few and far between in endometriosis situations. Examples include Nutrilab’s Nutriendo® and its very restrictive dosages (10 tablets morning and evening), or Conceptio Endolib by Laboratoire des Granions.
Natural ingredients against endometriosis
Based on a combination of plant extracts, vitamins and minerals, Endomenat® is natural.
The use of Pycnogenol® is particularly noteworthy: this pine bark extract has a french origin, a patent and the support of a clinical study. An interesting ingredient that allows Endomenat® to clearly position itself on pain associated with menstrual cycles and endometriosis. The other ingredients complement this approach with chaste cake, licorice, or zinc, which contributes to normal fertility and reproduction.
A study to support the effectiveness of the product
In addition to its natural composition, Endomenat® also benefits from a clinical study conducted over 12 weeks on 60 women to support the formula. And the results are very interesting:
– A product very well tolerated by 73% of participants
– 61% reported « overall relief » of chronic female pain
– 63% said that this is a satisfactory solution compared to the other « natural » solutions already used for this type of problem
Convincing results that support the effectiveness of this product. A launch to follow, which could be based on many current topics! Indeed, beyond the search for global natural solutions, endometriosis is a subject that has become widely democratized in recent years, with a voice supported by associations and celebrities.
